For The Brief #2, LIONS and Great Ormond Street Hospital Charity came together to invite LIONS Members worldwide to be part of a bold initiative: 132 creatives, from 46 countries, all working on the same single brief — with the goal of using creativity for good and creating a campaign for GOSH Charity that would have a real, positive impact.
LIONS connected the creatives into 26 teams, who set off on a creative sprint to effectively respond to The Brief — before presenting their ideas back to the charity itself and a Cannes Lions Awards-level jury of 11 handpicked industry leaders.
We sat down with the winning team, Team Fridos, to understand their journey and the process that led them to be crowned winners of The Brief #2 — and the latest holders of a ticket to the 2023 Cannes Lions Festival.
Named after Frida Khalo, as a tribute to their Latin-American heritage, Team Fridos set out to show the world the power of Latin creativity. Team Fridos was made up of:
Valentina Carrete, Creative Director, Alvarado Molina, Mexico
Udo Nery, Associate Creative Director, Havas Health & YOU, Brazil
María Paz Rodríguez, Associate Consultant, Mastercard, Costa Rica
David Pinisha, Associate Creative Director, VMLY&R Commerce, United States of America