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The Brief offers creatives an unbeatable opportunity: to have their work judged by a Cannes Lions level jury, to be recognised on a global stage and collaborate with creatives from different cultures to drive positive social change. Charities, in turn, get unparalleled access to the minds of the industry’s most creative thinkers.

For The Brief #2, LIONS and Great Ormond Street Hospital Charity came together to invite LIONS Members worldwide to be part of a bold initiative: 132 creatives, from 46 countries, all working on the same single brief — with the goal of using creativity for good and creating a campaign for GOSH Charity that would have a real, positive impact.

LIONS connected the creatives into 26 teams, who set off on a creative sprint to effectively respond to The Brief — before presenting their ideas back to the charity itself and a Cannes Lions Awards-level jury of 11 handpicked industry leaders.

Meet The Winners


We sat down with the winning team, Team Fridos, to understand their journey and the process that led them to be crowned winners of The Brief #2 — and the latest holders of a ticket to the 2023 Cannes Lions Festival.

Named after Frida Khalo, as a tribute to their Latin-American heritage, Team Fridos set out to show the world the power of Latin creativity. Team Fridos was made up of:

Valentina Carrete, Creative Director, Alvarado Molina, Mexico

Udo Nery, Associate Creative Director, Havas Health & YOU, Brazil

María Paz Rodríguez, Associate Consultant, Mastercard, Costa Rica

David Pinisha, Associate Creative Director, VMLY&R Commerce, United States of America

Creatives: inspired by The Fridos' journey? Become a Member and start your own.

Here's your chance to use your skills for good too.

Become a LIONS Member today to be the first to know when The Brief #3 goes live, plus enjoy a range of other benefits all-year-round, like videos, reports and events exclusively for the Members Community.