We partnered with The World Woman Foundation - a non-profit organisation that aims to empower women on a global scale. In 2022 they will rebrand and relaunch a Young Female Entrepreneurs Program to register 500 young females.

The challenge to LIONS Members was to create a clear, concise and eye-catching campaign in only 3 weeks, before presenting to an international jury. Here are the results.

Cinzia Crociani, Executive Creative Director, VMLY&R

Elevator Twitch – “It made sense, it is something that is part of culture and relevant. It is a fresh place to start, for women to show their ideas and is really really right for the target audience.”

Business Shower – “I feel it has big potential to change some bias and stereotypes about women, a powerful idea.”

Nicky Bullard, CCO, MRM

Elevator Twitch – “Really fresh idea, bringing together two worlds.”

Made in IWON – “Based on an insight and there are three phases to it where they could talk about the brand and platform. It is scalable. A complete idea that is well thought through and a fresh take on the brief.”

Lisa Thomas, Chair at Mimo Brands; Founder of LIDA

Made in IWON – “Brilliant idea based on the best use of insight.”

Unbiasedverse – “I like how they created it, love the fact that they really had thought about how to reinvent yourself.”

Josy Paul, Chairman, BBDO India

Unbiasedverse – “Moved by their story, the sense of mission. They identified the empathy points and tried to find a solution.”

Mauricio Sarmiento, CCO, Leo Burnett Bogotá

Elevator Twitch – “Huge opportunity to use Twitch as an entrepreneurial platform.”

Made in IWON – “Really huge and has the opportunity to inclusive across the world. A proud brand and a proud nation.”

Jonathan Mildenhall, Founder, TwentyFirstCenturyBrand (Jury Chair)

Elevator Twitch – “Snappy idea”

Made in IWON – “An idea that is as scalable and sustainable as American Express’ Small Business Saturday”.

Made in IWON – “Challenges our definition of a country and what a country can represent. More than a geography, it’s a mindset.”

Rupa Dash, CEO, World Woman Foundation

Made in IWON – “The idea can definitely start a global conversation and can become something scalable, measurable and become much bigger.”

Maksimilian Kallhed, Board Member, World Woman Foundation

Made in IWON – “World Women Foundation will be able to build things around it on multiple levels, which is something the foundation needs and the idea has longevity.”