We are delighted to announce the cohort for See It Be It 2023.
The ‘See It Be It’ talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. Over the past 9 years, we’ve elevated a worldwide community of 100+ creatives - positively impacting the gender representation we set out to equalise.
Our mission statement at LIONS is ‘Progress Through Creativity’ — fused with our statement of purpose at See It Be It; ‘to achieve equal gender representation of creative directors and leaders’ — commits to a powerful and balanced creative future for all.
Each year the See It Be It alumni group has amassed additional cohorts which have grown and mobilised the community. This expansion has created a movement and achieved the ripple effect of women embodying the programme in their everyday lives, bringing learnings back to their local agencies, communities, and countries. Meet the See It Be It participants for 2023 below.
“The theme for this year is “Know your power”. Creative women have a power unlike any other as they use their strengths and vulnerabilities to know their own power and express their talents. This is very true for the 2023 Cannes See It Be It group. The group this year is fantastic and from so many places around the world. It is inspiring and encouraging to meet so many exciting creative women who are dedicated to our craft in all its forms.”
Madonna Badger
See It Be It Chairperson and Ambassador
Founder/CEO/COO, BADGER AGENCY
See It Be It Cohort 2023
Ángela Pacheco
Creative Director, El Ruso de Rocky
SPAIN
Arah Kim
ACD, Wieden +Kennedy
MEXICO
Bernice Chao
Co Founder, Asians in Advertising
USA
Binaifer Dulani
Creative and Founding Member, Talented
INDIA
Çağla Büyükkoç Sütlüoğlu
Founder & CEO, Walrus Creative Works
TURKEY
Daniela Varela
CD, TBWA\Chiat Day NY | TBWA\ Health Collective
USA
Esosa Osagiede
Deputy Creative Director, Leo Burnett Lagos
NIGERIA
Heloísa Ribeiro
Creative Director, FCB
BRAZIL
Huei Yin Wong
Senior Art Director, Clemenger BBDO
AUSTRALIA
Huma Mobin
Co-founder & Creative Director, Contentory Inc.
PAKISTAN
Lauren Mitchell
Creative Lead - Art Director, King James Group
SOUTH AFRICA
Lex Remalante
Global Art Director, The Barn at Arla Foods
DENMARK
Sabrina Henry
Creative Director, DDB Centro
GUATEMALA
Sarah Olicker
Senior Creative, Mojo Supermarket
USA
Sollin Sæle
Senior Creative, Accenture Song
NORWAY
Tung Wang
Senior Copywriter TBWA\ Media Arts Lab
TAIWAN
We are passionately committed to creating a platform for marginalised communities who may otherwise be overlooked or underrepresented in the broader creative and marketing industry.
What's Included?
The sixteen finalists selected to make up the 2023 cohort will receive an all-access Festival pass, travel to and from Cannes, accommodation courtesy of the Festival, and will attend an exclusive programme of events and mentoring workshops with some of the most respected leaders in the industry today.
The See It Be Programme aims to support creative female talent from across the global industry to accelerate them into senior creative roles. Over 100 women have taken part so far and many of their dreams have materialised – from moving into leadership positions, to winning Lions and becoming Cannes Lions jurors.
We are proud to have built a safe space where all women and gender nonconforming people in the creative industries are welcome. If you’re ready to join a cohort of like-minded creatives with a passion for inclusivity and equality, you can apply via the form below.
About See It Be It
The ‘See It Be It’ talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. Over the past 9 years, we’ve elevated a worldwide community of 100+ creatives - positively impacting the gender representation we set out to equalise.
Each year the See It Be It alumni group has amassed additional cohorts which have grown and mobilised the community. This expansion has created a movement and achieved the ripple effect of women embodying the programme in their everyday lives, bringing learnings back to their local agencies, communities, and countries.
88% of young women feel they don’t have a female role model or a business mentor to look up to. Which isn’t surprising as less than 1% of ad agencies are founded by women. How do we change this? We need to thrive, support each other, and empower younger generations to head feet first into the industry and enter positions of leadership.
Women are enough, yet in order to equalise, the global industry has a lot of work to do.
Applications for See It Be It 2023 are now closed and the 2023 cohort has been announced.
The Cannes Lions International Festival of Creativity takes place from 19-23 June 2023, in Cannes, France.