We are delighted to announce the cohort for See It Be It 2024.
The ‘See It Be It’ talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. Over the past 10 years, we’ve elevated a worldwide community of 100+ creatives - positively impacting the gender representation we set out to equalise.
Our mission statement at LIONS is ‘Progress Through Creativity’ — fused with our statement of purpose at See It Be It; ‘to achieve equal gender representation of creative directors and leaders’ — commits to a powerful and balanced creative future for all.
Each year the See It Be It alumni group has amassed additional cohorts which have grown and mobilised the community. This expansion has created a movement and achieved the ripple effect of women embodying the programme in their everyday lives, bringing learnings back to their local agencies, communities, and countries. Meet the See It Be It participants for 2024 below.
"Joining the journey of this year’s cohort is an incredible joy and a huge responsibility. They represent the program’s 10 year legacy: a global sorority of talent, inspiration and leadership that fosters and enables the change we still need to nurture in our industry. I can’t wait to see what these new 19 stellar minds will unleash."
Daniela Varela, See It Be It Alumni Tutor
Creative Director
TBWA\Chiat\Day
See It Be It Cohort 2024
Arwa Al Jundi
Associate Creative Director
UAE
Carina Toma
Digital Creative Director, McCann Worldgroup
Romania
Diana Moldagulova
Art-Director, GFORCE CCAR
Kazakhstan
Estefanía López
Strategy Lead Sancho BBDO
Colombia
Jessica Stahl
Cartoonist & Freelance Creative Director
The Netherlands
Johana Martínez
Creative Director, Majority
Colombia
Joy Richu
Illustrator, Joy Richu
Kenya
Julia Spencer
Freelance Creative Director
Australia
Kopal Naithani
Ad Film Director, Superfly Films
India
María Carrillo López
Senior Art Director, DAVID Madrid
Spain
Mayara Ribeiro
Associate Creative Director, Galeria.ag
Brazil
Meritxell Ruiz
Creative Director, VML
Spain
Michelle Marais
Senior Conceptual Copywriter, Dentsu Creative
South Africa
Nicky Lorenzo
SVP, Executive Creative Director, 305 Worldwide
USA
Palak Kapadia
Copywriter, Amazon Brand Innovation Lab
India
Pooja Manek
Founding Member & Creative, Talented Agency
India
Pulp (Nonthaporn) Ketmanee
Creative Director, The Leo Burnett Group
Thailand
Stephanie Rumierk Briceño
Associate Creative Director, TBWA\Colombia
Colombia
Winona Wee
Senior Creative, Wieden+Kennedy London
Singapore & UK
We are passionately committed to creating a platform for marginalised communities who may otherwise be overlooked or underrepresented in the broader creative and marketing industry.
The See It Be It Programme
The 19 finalists selected to make up the 2024 cohort will receive an all-access Festival pass, travel to and from Cannes, accommodation courtesy of the Festival, and will attend an exclusive programme of events and mentoring workshops with some of the most respected leaders in the industry today.
The See It Be Programme aims to support creative female talent from across the global industry to accelerate them into senior creative roles. Over 100 women have taken part so far and many of their dreams have materialised – from moving into leadership positions, to winning Lions and becoming Cannes Lions jurors.
Applications for See It Be It 2024 are now closed and the 2024 cohort has been announced.
The Cannes Lions International Festival of Creativity takes place from 17–21 June, in Cannes, France.