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We are delighted to announce the cohort for See It Be It 2024.

The ‘See It Be It’ talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. Over the past 10 years, we’ve elevated a worldwide community of 100+ creatives - positively impacting the gender representation we set out to equalise.

Our mission statement at LIONS is ‘Progress Through Creativity’ — fused with our statement of purpose at See It Be It; ‘to achieve equal gender representation of creative directors and leaders’ — commits to a powerful and balanced creative future for all.

Each year the See It Be It alumni group has amassed additional cohorts which have grown and mobilised the community. This expansion has created a movement and achieved the ripple effect of women embodying the programme in their everyday lives, bringing learnings back to their local agencies, communities, and countries. Meet the See It Be It participants for 2024 below.


"Joining the journey of this year’s cohort is an incredible joy and a huge responsibility. They represent the program’s 10 year legacy: a global sorority of talent, inspiration and leadership that fosters and enables the change we still need to nurture in our industry. I can’t wait to see what these new 19 stellar minds will unleash."

Daniela Varela, See It Be It Alumni Tutor

Creative Director


See It Be It Cohort 2024

Meet the 19 participants of this year's See It Be It.

Arwa Al Jundi

Associate Creative Director


Carina Toma

Digital Creative Director, McCann Worldgroup


Diana Moldagulova

Art-Director, GFORCE CCAR


Estefanía López

Strategy Lead Sancho BBDO


Jessica Stahl

Cartoonist & Freelance Creative Director

The Netherlands

Johana Martínez

Creative Director, Majority


Joy Richu

Illustrator, Joy Richu


Julia Spencer

Freelance Creative Director


Kopal Naithani

Ad Film Director, Superfly Films


María Carrillo López

Senior Art Director, DAVID Madrid


Mayara Ribeiro

Associate Creative Director,


Meritxell Ruiz

Creative Director, VML


Michelle Marais

Senior Conceptual Copywriter, Dentsu Creative

South Africa

Nicky Lorenzo

SVP, Executive Creative Director, 305 Worldwide


Palak Kapadia

Copywriter, Amazon Brand Innovation Lab


Pooja Manek

Founding Member & Creative, Talented Agency


Pulp (Nonthaporn) Ketmanee

Creative Director, The Leo Burnett Group


Stephanie Rumierk Briceño

Associate Creative Director, TBWA\Colombia


Winona Wee

Senior Creative, Wieden+Kennedy London

Singapore & UK

We are passionately committed to creating a platform for marginalised communities who may otherwise be overlooked or underrepresented in the broader creative and marketing industry.

The See It Be It Programme

SIBI feature panel 1200 x 675 – 2

The 19 finalists selected to make up the 2024 cohort will receive an all-access Festival pass, travel to and from Cannes, accommodation courtesy of the Festival, and will attend an exclusive programme of events and mentoring workshops with some of the most respected leaders in the industry today.

The See It Be Programme aims to support creative female talent from across the global industry to accelerate them into senior creative roles. Over 100 women have taken part so far and many of their dreams have materialised – from moving into leadership positions, to winning Lions and becoming Cannes Lions jurors.

Applications for See It Be It 2024 are now closed and the 2024 cohort has been announced.

The Cannes Lions International Festival of Creativity takes place from 17–21 June, in Cannes, France.