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We are delighted to open applications for See It Be It 2023.

The ‘See It Be It’ talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. Over the past 9 years, we’ve elevated a worldwide community of 100+ creatives - positively impacting the gender representation we set out to equalise.

Our mission statement at LIONS is ‘Progress Through Creativity’ — fused with our statement of purpose at See It Be It; ‘to achieve equal gender representation of creative directors and leaders’ — commits to a powerful and balanced creative future for all.

Each year the See It Be It alumni group has amassed additional cohorts which have grown and mobilised the community. This expansion has created a movement and achieved the ripple effect of women embodying the programme in their everyday lives, bringing learnings back to their local agencies, communities, and countries.

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We are passionately committed to creating a platform for marginalised communities who may otherwise be overlooked or underrepresented in the broader creative and marketing industry.

What's Included?

SIBI Features 2023

The sixteen finalists selected to make up the 2023 cohort will receive an all-access Festival pass, travel to and from Cannes, accommodation courtesy of the Festival, and will attend an exclusive programme of events and mentoring workshops with some of the most respected leaders in the industry today.

The See It Be Programme aims to support creative female talent from across the global industry to accelerate them into senior creative roles. Over 100 women have taken part so far and many of their dreams have materialised – from moving into leadership positions, to winning Lions and becoming Cannes Lions jurors.

We are proud to have built a safe space where all women and gender nonconforming people in the creative industries are welcome. If you’re ready to join a cohort of like-minded creatives with a passion for inclusivity and equality, you can apply via the form below.

"“Women navigate life among permanent contradictions. Women think they will only be seen as doers when they over do. We get lost in trying to arrive. In order to take our rightful place sooner rather than later, we need to accept that we are enough exactly the way we are. Enough to lead, enough to experiment, enough to thrive and enough to be.”"

Swati Bhattacharya

See It Be It Ambassador 2020

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Introducing See It Be It

The ‘See It Be It’ talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. Over the past 9 years, we’ve elevated a worldwide community of 100+ creatives - positively impacting the gender representation we set out to equalise.

Each year the See It Be It alumni group has amassed additional cohorts which have grown and mobilised the community. This expansion has created a movement and achieved the ripple effect of women embodying the programme in their everyday lives, bringing learnings back to their local agencies, communities, and countries.

SIBI feature panel 1200 x 675 – 2

88% of young women feel they don’t have a female role model or a business mentor to look up to. Which isn’t surprising as less than 1% of ad agencies are founded by women. How do we change this? We need to thrive, support each other, and empower younger generations to head feet first into the industry and enter positions of leadership.

Women are enough, yet in order to equalise, the global industry has a lot of work to do.

SIBI feature panel 1720 x 500 – 5 static version

Applications are open to women, trans-identifying and non-binary people. Applications close on 13 February and the full See It Be It 2022 cohort will be announced in April.

The Cannes Lions International Festival of Creativity takes place from 19-23 June 2023, in Cannes, France.