The events of the past year have caused brands to channel Olympic levels of agility in order to win the race against change and uncertainty. But have the goalposts for how we approach and define creativity changed as a result? And could creativity be the ultimate secret weapon to beat the competition?
In 2021, LIONS carried out its first global survey to find out. Speaking to almost 1,500 marketing and creative leaders from across the community, the survey results were synthesised into this comprehensive report to present a picture on the current state of creativity, following a period of untold disruption.
Read the LIONS State of Creativity report.