Connections Director, with a focus on Social Media Strategy VMLY&R 2018, Media Academy
Christina was named Forbes 30 Under 30 in 2019 in marketing and advertising for her leadership and development of Wendy’s brand in the social space as well as The Drum’s 50 Under 30 Creative Women in Advertising.
"LIONS Academy gave me a whole new perspective on the industry..."
Christina was a Young Lion in the Media Academy sponsored by VMLY&R. She has been working at VMLY&R for almost a decade and in that time has helped a plethora of brands grow and build their strategy in social with eye-catching, remarkable campaigns. Brands include Colgate, New Balance, Dell and Baileys. Most notably, Christina spent six years focused on Wendy’s, where she helped turn the brand into the cultural phenomenon that it is known as today through projects like #NuggsforCarter and WeBeefin’.
How did the LIONS Academy change the game for you?
The Academy gave me incredible access to some of the most inspiring minds in the industry, every day we had an agenda full of speakers who shared their experience and insight into what makes great work, what trends were driving the industry forward and how to be successful in our careers. I remember coming back home to Kansas feeling so inspired and excited by the opportunities uncovered through the Academy.
The connections I made through my time in the Academy are invaluable, and although it’s been four years since I was a Young Lion, I still keep connected today to many of the people I came to know in our time together in Cannes.
Without LIONS Academy I would not have met & had the opportunity to work with and learn from so many people from around the world at such a young age.
“LIONS Academy gave me a whole new perspective on the industry, the impact of the work we create, and the importance of diversity & cultural understanding in everything that we do.”