LIONS Marketers Series bring together an elite crowd of senior marketers, united by a common desire to shape the future that awaits us. In partnership with the ANA, this private community is an extension of the CMO Growth Council for those who want to work together to accelerate change through problem-solving and the sharing of best practice.
The private sessions are designed with collaboration in mind presenting leading expertise and original insights with a laser-focus on the most pressing challenges and opportunities for marketers.
The October edition of the LIONS Marketers series will unpack the latest strategies for creative excellence used in this year’s winning work. Three one-hour sessions running Oct 26-28 explore using budgets creatively, navigating the new media landscape, and the power of influence.
Tuesday 26 October / 14:00-15:00 ET / 19:00-20:00 BST
Using Your Budget Creatively
Learn how to make more effective decisions with your budget
Brought to you by LIONS and Effectiveness Expert James Hurman
Marketing effectiveness expert and co-creator of the Effectiveness Ladder James Hurman says marketers have subscribed to a small budget fallacy, leading them to make the wrong choices regarding campaign planning. In this session, James pulls upon Lion-winning examples of work to break down marketing myths and show how to improve effectiveness by spreading across channels and upping campaign duration.
Wednesday 27 October / 11:00-12:00 ET / 16:00-17:00 BST
Mastering Modern Media
Explore how brands should navigate the new media landscape
Brought to you by LIONS and Kantar
In Kantar’s latest study, Media Reactions, they unearthed a significant contrast in consumer and marketer attitudes toward advertising formats; the findings reveal that marketers are out of step. In this session, we dig into the details, providing a complete view of the current media landscape and how best to navigate it. Discover the platforms consumers prefer to see advertising and which of these make the most sense for your brand. Hear from campaign Lion winners about how they stay ahead of consumers to deliver effective marketing at the right touchpoints.
Thursday 28 October / 11:00-12:00 ET / 16:00-17:00 BST
The Power of Influence
Why and how brands should engage with the creator economy
Brought to you by LIONS and ViacomCBS
Influencers today are no longer confined to individual platforms or commercial identities and can transcend categories. As the industry builds to an anticipated $15B globally, understanding the shifts affecting consumer culture, expectations, and the changing creator economy is crucial for brands engaging creators. In this session, get an insiders' view of newly released Influence research from ViacomCBS and Lion winners about how they use Influence to drive brand awareness, trust and affinity.