Each week, Cannes Lions Chairman Philip Thomas explores a different issue that the marketing industry is grappling with. These are the key issues that marketers have told us they’re struggling to solve. He'll talk to some of the biggest industry names to get their perspectives and try to come up with some actionable insights you can put to work for yourself.
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In our first episode Philip gets to the heart of the belief that creativity is a driver for change, for business and for good and asks: Why is it so hard to prove the value of creativity? His expert witnesses are Alexander Schill, the Global Chief Creative Officer and Partner of the serviceplan group, Jonathan Mildenhall, Founder and Chief Executive of 21st Century Brand, a strategic consultancy based in San Francisco, Andrew Robertson, CEO of BBDO and consultant Cinzia Morelli-Vergooh.
In our second episode, Philip has an increasingly urgent issue in his sights. It’s a question that many have been asking for years: Why is everyone in advertising struggling so much with diversity, inclusion and equality? He examines the issue in conversation with Adrianne Smith, the Founder and President of the Cannes Can Diversity collective, Monique Nelson, the Chair and CEO of UWG, and Madonna Badger, Chief Creative Officer of Badger & Winters.
Our third question is one that everyone who produces creative work has to address: How can brands earn the right to be authentically part of culture? Philip tries to come up with some answers with a little help from Burger King CMO Fernando Machado; the Chairman and Founder of Translation and United Masters, Steve Stoute, and Nils Leonard, the Creative Founder of Uncommon Creative Studio.
Philip takes a moment to explore whether brands should "do good" with SY Lau, Senior Executive Vice President, Chairman of Group Marketing and Global Branding at Tencent, P&G's Chief Brand Officer Marc Pritchard, Patagonia Marketing Director, Europe, Alex Weller, Michelle Melendez, Senior Director of Global Philanthropy at Global Citizen, and Gustavo Lauria, the CCO of We Believers.
In the final episode of this series, Philip takes on one of the biggest buzzwords in the creative marketing industry right now: consumer experience. To help him get to the bottom of the issue and decide what exactly is great consumer experience, he speaks to Publicis Groupe Chief Creative Officer Nick Law, Wunderman Global Chief Creative Officer Daniel Bonner and Tiffany Rolfe, the EVP Chief Creative Officer US for R/GA.