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Peter Lund, European Executive Creative Director, AKQA

Now European Executive Creative Director at AKQA, Peter won a Future Lion for A Penguin’s Tale, a Twitter-style book designed to propel Penguin Books into the digital age back in 2010.

With wins in both the Young Lions Media Competition and the AKQA Future Lions Competition to his name before he’d graduated, Peter’s continued success at the Festival has been a defining part of his early career. He’s worked with Nike, Google, Chanel, Hérmes, Airbnb, Disney, Red Bull and Oakley and, in 2011, spearheaded the opening of the 10th AKQA office in Paris where he leads the creative department. Peter reached new heights back in 2019 when he took home a Silver Lion in Film Craft for It’s OK, an intimate yet grand piece of work for sports performance and lifestyle brand, Oakley.

"At Cannes Lions last year, we won an award for an Oakley project – a storytelling piece that really transformed the way that Oakley has communicated for many years, really broadening their audience.”