Lions Creativity Logo
Menu

image


Get ready to reset your thinking for the year ahead as we reveal the central themes and topics of Cannes Lions Live 2021.

After a period of rapid transformation – economically, culturally, logistically – the way we live, work, and think has shifted. This is a creative revolution, and we’re here to explore it – with new thinking for a new beginning.

Alongside the first ever digitally broadcast Cannes Lions awards ceremony, from the 21 - 25 June, pass-holders will be able to access our on-demand platform.

There, you’ll be able to enjoy everything from freshly produced series that investigate the most pressing topics for the industry today, to curated films that explore the possibilities for the future. Flick between keynote speeches from the most inspiring industry talent, and practical advice from the world’s best creative leaders.

Each week, we’ll introduce you to a new theme or topic we’ll explore at Cannes Lions Live. Take a look at the released themes below.

The Cannes Lions Live Themes

Title-1

Embedded content: https://vimeo.com/542656423

What is just a passing fad,
and what is going to stick around for the future?

Technology took over our lives last year – and with it, we saw a boom of new platforms and products across the sector. From AI to Voice, eSports to IOT, 5G to mixed reality – it’s difcult to predict what’s simply novel right now… and what has the power to change our lives forever.

Title-2mid

Embedded content: https://vimeo.com/545387036

In a world where you can purchase things via voice, thumb print and just one click – what is happening to the purchase journey?

Being able to buy things at lightning speed was once a novelty – but as e-commerce has grown and our screen times have increased exponentially, it’s becoming harder and harder to catch and keep the attention of the consumer.

In turn, more and more start-ups and challenger brands are shaking up their purchase journey, going against the grain of ‘one-click purchase’ to create virtual moments that almost feel like an in-store experience.

Join us to explore the ever-winding road of the consumer journey, how it’s changed, and where it’s headed.

Title-3mid

Embedded content: https://vimeo.com/549243159

Technology took over our lives last year – and with it, we saw a boom of new platforms and products across the sector.

From AI to Voice, eSports to IOT, 5G to mixed reality – it’s difficult to predict what’s simply novel right now… and what has the power to change our lives forever.

Lions - Theme Film Title

Embedded content: https://vimeo.com/545623677/af31188074

What feels personal, and what feels like a step too far?

It’s no surprise that a year of living through screens has increased our need for more personal, empathic communication. It’s also no shock that as people the world over craved company and connection more than ever before – brands leaned into the world of AI to recreate natural and authentic conversations.

As technology becomes more and more intuitive, many questions have gone unanswered. For example, can an algorithm ever truly replace meaningful human interaction? What happens to personalisation if we get rid of cookies? What right do brands have to be “personal”, anyway?

As suspicions rise over how tech brands use our data, and conspiracy theories over whether our gadgets are spying on us multiply, join us to take a look at the future of data and personalisation.

Lions - Title 02

Embedded content: https://vimeo.com/558482161

Creativity to the rescue

There’s never been a better moment to explore just how creativity has helped businesses and the economy survive (if not bounce back), during unstable times.

Lions - Title 3

Embedded content: https://vimeo.com/561267122
It’s not the story we tell, but how we tell it.

Powerful stories change the world – and often it’s not just the stories we tell, but how we tell them. Tone, timing and format are all important in creating impact. remind ourselves of the key fundamentals of telling a story, whether it’s one designed to make you laugh, or one designed to make you stop and think.

Title 2

Embedded content: https://vimeo.com/563969635

Is the “New Normal” a movement in itself?

Right now, there are more questions than answers.

We don’t know whether we’ll see another “roaring 20s”, or the path to recovery will see people choosing to save money, shop locally, and migrate out of the big cities.

Title 1

Embedded content: https://vimeo.com/563654383

Getting attention in a blizzard of bland stories

Powerful stories change the world – and often it’s not just the stories we tell, but how we tell them. Tone, timing and format are all important in creating impact. remind ourselves of the key fundamentals of telling a story, whether it’s one designed to make you laugh, or one designed to make you stop and think.