Lions Creativity Logo

See It Be It Hub

The “See It Be It” talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. In the past 9 years, we’ve elevated a community of 100+ female creative directors across the world making a direct impact on the gender representation we set out to equalize.

Year on year, we added an additional cohort to the “See It Be It” alumni group, created a growing community and widespread ripple effect of women embodying the programme in their everyday lives and bringing learnings back to their local agencies, communities, and countries.

Our mission at LIONS is simple: to progress through creativity, and the mission statement of “See it Be It” has always been about representation at its core. Looking to the future, we’re excited to announce additional talent schemes and opportunities for additional communities who may be overlooked, or underrepresented in the broader creative and marketing industry.

As a first step on this journey, today we’re launching the “See It Be It” Resource Hub, a global community bulletin board. This digital hub is meant to be a gathering place for resource sharing, event announcements, and finding community. We hope you find it helpful and inspiring.

Hannah Johsnon

Im actually launching a program in Germany with the Art Director's Club Germany called ADC Future Females. It's inaugural event will be September 16th & 17th including top global ad leaders and executive coaching workshops on presenting and media training. This was absolutely driven by the incredible experience I had at cannes.


See It Be It alumni share new ideas

Opinion pieces

Lauren Haberfield

Op-ed pieces I have worked on for LBB which cover feminist driven topics in the industry I think we all can relate to.

Sello Púrpura

Caroline Gomez

Publiciatrias, with Bridge the gap and IDEA initiative, is developing the first certificate for Gender Perspective/ Diverse and Inclusive Agency: Sello Purpura. So far the results have been transcendent, especially for the internal culture of participating agencies.