In this edition, we addressed the challenges marketers identified as the most critical issues they face in our State of Creativity Study. The in-depth discussions unpacked formulas for effective marketing, how to get the balance between brand building and performance right, and how to keep pace with a fast-evolving industry. You can watch the latest sessions below.
Find out how to nurture the essential skills of the future marketer and the processes you can put in place to make your marketing more agile and influential.
Guest speakers include:
Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Aline Santos, Chief Brand Officer, Unilever
Find out how to become a more effective marketer and what it takes to ensure marketing is speaking the same language as the rest of the business.
Guest speakers include:
Raja Rajamannar, Global Chief Marketing Officer, Mastercard
Jane Ostler, EVP, Creative & Media Solutions, Kantar
Jim Stengel puts CMOs under the spotlight to tackle the challenges keeping marketers up at night.