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Find out what it truly takes to win a Lion.

LIONS Decoded is the exclusive one-day broadcast digest that takes you behind the scenes of how the highest ranked work in the world right now was created – exclusively for Members.

Packed to the brim with behind-the-scenes stories, exclusive insights, and high-level learnings – members have access to this year’s LIONS Creativity Report: The Global Benchmark of Creative Excellence.

Explore the official rankings and analysis, then join us for a live deconstruction of 11 Grand Prix and Gold pieces of Lion-winning work, decoded by legendary speakers from the industry.

For access to LIONS Decoded on-demand - and year-round membership benefits - join the LIONS global creative community now.

Here's a taste what to expect

An in-depth examination of Grand Prix and Gold-winning work, alongside expert insight into the 2021 LIONS Creativity Report

Learn from the world’s best

Decipher what creates outstanding, Lion-winning work and how the world’s best talent earned their rank on the LIONS Creativity Report – from the people who’ve been there, and done it.

THE Global Benchmark of Creative Excellence

Understand the lay of the land with access to the definitive global rankings of those producing the best creative work in the world, right now. Discover who won what, and the talent and companies at the top of their game

Decode the process of creating winning work

Hear sincere truths and frank advice from creators and clients behind Grand Prix and Gold-winning work, as they relive the ah-ha moments that earned them Lions and share strategies that will help take your work to the next level.

The keys and tools to help get ahead

Access the practical tools, expert advice, and inspiration you’ll need to prepare for the rest of the year, and beyond – exclusively for Members.

Explore the full LIONS Creativity Report

The LIONS Creativity Report is the definitive global resource for benchmarking, creativity and effectiveness – for anyone and everyone who wants to understand the current industry standard for creativity - powered by The Work.

From talent to regions, and from agencies to brands – see where the world’s best creatives and corporations in the world rank in just a click.

Get behind the scenes of iconic work

Get a frank insight into what it takes to win a Lion. In this exclusive series, creators share their firsthand accounts of the blood, sweat and tears that went into making some of the most creative and highest ranking ideas in the world right now.

Go beyond the broadcast

Make the most of the day by engaging with every aspect of LIONS Decoded. From the live broadcast to the on-demand platform, here’s what you’ll find.

Creative Inspiration on Demand

Take your time, put your feet up and watch some of the world’s greatest creative work come to life through our on demand platform. Whether you want to peer Behind the Scenes, or get The Expert Guide from top industry leaders – there’s something waiting there for you.

The Live Experience

Meet the creators of the world’s highest ranking creative work and see 10 Grand Prix and Gold pieces of Lion-winning work, decoded by legendary speakers from the industry.

Join the Creative Community

Whether you want to discuss the results of the LIONS Creativity Report, share the insights you found most interesting, or swap your ideas and inspirations, Meet Up with the LIONS community on the 17th September.

Membership pushes your creativity even further.

It costs less per week than your daily espresso, gets you unlimited access to year-round creative masterclasses, skill bootcamps, and future forecasts that develop and strengthen your creativity.

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